Privacy Policy
Last Updated: January 1, 2025
Introduction and Who We Are
Energy Future Arkansas, LLC ("Energy Future Arkansas," "we," "our," or "us") is a renewable energy company headquartered at 1200 West Capitol Avenue, Suite 300, Little Rock, AR 72201. We operate the website energyfuturearkansas.com (the "Website") and provide solar installation, battery storage, energy audit, EV charger installation, and energy efficiency services throughout the state of Arkansas.
We are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains what information we collect when you visit our Website, how we use that information, with whom we may share it, and the choices you have regarding your data. We encourage you to read this policy in its entirety so that you understand our practices and can make informed decisions about the information you provide to us.
By accessing or using our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please discontinue use of our Website. This Privacy Policy applies solely to information collected through our Website and does not apply to information collected offline or through other channels unless specifically stated.
Information We Collect
Personal Information You Provide
We collect personal information that you voluntarily provide to us when you interact with our Website. This includes information submitted through our contact forms, quote request forms, solar savings calculator, and any other interactive tools or forms on the site. The types of personal information we may collect include your full name, email address, phone number, mailing or property address, details about your home or business such as roof type and monthly electricity usage, and any additional information you choose to include in message fields.
If you sign up for our newsletter or request marketing communications, we will collect your email address and any preferences you indicate regarding the types of content you wish to receive. We do not require you to provide personal information to browse our Website, but certain features such as requesting a quote or using our interactive tools may require you to submit specific details.
Information Collected Automatically
When you visit our Website, certain information is collected automatically through cookies, web beacons, and similar tracking technologies. This information may include your Internet Protocol (IP) address, browser type and version, operating system, referring website URLs, pages viewed on our site, the date and time of your visit, the duration of your visit, and your general geographic location as determined by your IP address. We also collect information about how you interact with our Website, including which links you click, which pages you visit most frequently, and how you navigate between pages.
This automatically collected information helps us understand how visitors use our Website, identify areas for improvement, diagnose technical problems, and deliver a better overall user experience. We may combine this automatically collected data with personal information you provide to create a more complete picture of how you interact with our services.
Cookies and Similar Technologies
Our Website uses cookies, which are small text files placed on your device when you visit our site. We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device for a set period or until you delete them. For complete details about the cookies we use and how to manage them, please refer to our Cookie Policy.
How We Use Your Information
We use the information we collect for a variety of purposes, all of which are designed to provide you with a better experience, respond to your needs, and operate our business effectively. Specifically, we use your information to respond to your inquiries and requests for information about our solar installation, battery storage, energy audit, EV charger, and energy efficiency services. When you submit a contact form or request a quote, we use the details you provide to prepare a personalized response or estimate tailored to your property and energy needs.
We also use your information to provide accurate estimates through our interactive tools and calculators, to improve the content, functionality, and usability of our Website, and to analyze trends and usage patterns so we can better serve our visitors. If you have opted in to receive marketing communications, we may use your email address to send you newsletters, promotional materials, information about new services, and updates about solar incentives and energy policies that may benefit you. You may opt out of these communications at any time by following the unsubscribe instructions included in each email.
Additionally, we use information to protect the security and integrity of our Website, to comply with legal obligations and respond to lawful requests from public authorities, and to enforce our Terms of Service. We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.
How We Share Your Information
Energy Future Arkansas does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We value your trust and are committed to maintaining the confidentiality of the information you share with us. However, we may share your information in the following limited circumstances.
We may share relevant project details with trusted subcontractors and installation partners who assist us in performing solar installations, electrical work, roofing assessments, and other services directly related to your project. These partners are contractually obligated to use your information only for the purposes of completing the work and to maintain appropriate confidentiality safeguards.
If you choose to finance your solar installation or make payments through our Website, we may share necessary financial information with third-party payment processors to facilitate the transaction. These processors are bound by their own privacy policies and industry-standard security measures, including PCI-DSS compliance.
We use third-party analytics services, including Google Analytics, to help us understand how visitors use our Website. These services may collect information about your browsing behavior on our site using cookies and similar technologies. We also display advertisements through Google AdSense, which may use cookies to serve ads based on your prior visits to our Website or other websites. For more information, please see the sections on Cookies and Tracking and Third-Party Services below.
We may disclose your information if required to do so by law, in response to a valid subpoena, court order, or government request, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction, and we will notify you of any such change in ownership or control of your information.
Cookies and Tracking
Our Website uses several types of cookies to provide you with the best possible experience. Strictly necessary cookies are essential for the Website to function and cannot be disabled. These include cookies that remember your cookie consent preferences and maintain session integrity as you navigate between pages.
Performance and analytics cookies help us understand how visitors interact with our Website by collecting information about which pages are visited most often, how long visitors spend on each page, and whether visitors encounter error messages. We use Google Analytics for this purpose, which sets cookies including _ga, _gid, and _gat on your device. The data collected by Google Analytics is aggregated and anonymized where possible.
Advertising cookies are set by Google AdSense and its advertising partners to display relevant advertisements to you based on your browsing history and interests. These cookies include __gads, __gpi, NID, IDE, and DSID, among others. Google AdSense cookies track your visits to our Website and other websites across the internet to provide advertisements that are more relevant to your interests. You can learn more about how Google uses your data by visiting Google's Privacy and Terms page.
Functionality cookies allow the Website to remember choices you make, such as your preferred language or region, and to provide enhanced, personalized features. These cookies may be set by us or by third-party providers whose services we have added to our pages. For detailed information about each cookie, including its name, purpose, and expiration period, please refer to our Cookie Policy.
Third-Party Services
Our Website integrates several third-party services that may collect information about you independently. We use Google Analytics to analyze traffic patterns and user behavior on our Website. Google Analytics uses cookies to collect data about your interactions with our site, which is then transmitted to and stored by Google on servers in the United States. Google may use this data to contextualize and personalize advertisements served by its own advertising network. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On.
We participate in the Google AdSense advertising program, which displays advertisements on our Website. Google AdSense uses cookies and web beacons to serve ads based on your visits to our Website and other websites on the internet. Google's use of advertising cookies enables it and its partners to serve ads based on your browsing history. You can opt out of personalized advertising by visiting Google's Ads Settings page or by visiting the Network Advertising Initiative's opt-out page.
Some images on our Website are sourced from Unsplash, a stock photography platform. When these images are loaded, your browser may make requests to Unsplash's servers, which may collect standard web server log information including your IP address and browser type. Unsplash's use of this data is governed by their own privacy policy. We encourage you to review the privacy policies of all third-party services that interact with our Website to understand their data collection and use practices.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to provide you with our services, and to comply with our legal obligations. Contact form submissions and quote requests are retained for a period of three years to allow us to follow up on your inquiry and to maintain records of our communications. If you become a customer, your project-related information is retained for the duration of your warranty period, which may extend up to 25 years for certain equipment warranties.
Analytics data collected through cookies is retained in accordance with the default retention settings of the analytics platform. For Google Analytics, data retention is currently set to 26 months. Cookie consent preferences are stored on your device and expire after 12 months, at which point you will be asked to confirm your preferences again. If you request deletion of your personal information, we will honor that request within 30 days, subject to any legal obligations that require us to retain certain records.
Your Rights
Depending on your location and applicable law, you may have certain rights regarding the personal information we hold about you. These rights may include the right to access the personal information we have collected about you and to receive a copy of that information in a portable format. You may also have the right to request correction of any inaccurate or incomplete personal information we maintain about you, and the right to request deletion of your personal information, subject to certain exceptions required by law.
You have the right to opt out of receiving marketing communications from us at any time by clicking the unsubscribe link in any email we send, by contacting us at [email protected], or by calling us at (501) 414-9378. You also have the right to opt out of the sale of your personal information, although as stated above, we do not sell personal information to third parties. Additionally, you have the right to opt out of certain types of cookies and tracking technologies as described in our Cookie Policy.
To exercise any of these rights, please contact us using the information provided in the Contact Information section below. We will respond to your request within 30 days. We may ask you to verify your identity before processing your request to protect against unauthorized access to your information. We will not discriminate against you for exercising any of these rights.
Children's Privacy
Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected], and we will take steps to delete that information from our systems within a reasonable timeframe. If we become aware that we have inadvertently collected personal information from a child under 13, we will promptly delete that information.
Security Measures
We implement a variety of technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our Website uses SSL/TLS encryption to protect data transmitted between your browser and our servers. We restrict access to personal information to those employees, contractors, and agents who need to know that information in order to process it on our behalf, and who are subject to strict contractual confidentiality obligations.
While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your information, but we are committed to maintaining industry-standard practices and continually reviewing and improving our security procedures. In the event of a data breach that affects your personal information, we will notify you and the appropriate authorities as required by applicable law.
California and State Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information. These include the right to know what categories of personal information we have collected, the sources from which it was collected, the business or commercial purpose for collection, and the categories of third parties with whom we share it. You also have the right to request deletion of your personal information, the right to opt out of the sale or sharing of your personal information, and the right to non-discrimination for exercising your privacy rights.
Residents of other states with comprehensive privacy laws, including Virginia, Colorado, Connecticut, and Utah, may also have similar rights under their respective state laws. We are committed to honoring the privacy rights of all our website visitors regardless of their state of residence. To submit a privacy rights request, please contact us at [email protected] or call us at (501) 414-9378. We will verify your identity and respond to your request within the timeframes required by applicable law.
Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time and for any reason. When we make changes, we will revise the "Last Updated" date at the top of this page and, where appropriate, provide additional notice such as posting a prominent notice on our Website or sending you an email notification. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Website after any changes to this Privacy Policy constitutes your acceptance of those changes.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the information below:
Energy Future Arkansas, LLC
1200 West Capitol Avenue, Suite 300
Little Rock, AR 72201
Phone: (501) 414-9378
Email: [email protected]
Website: energyfuturearkansas.com
We will make every effort to respond to your inquiry within a reasonable timeframe and to resolve any privacy-related concerns you may have.